by Anthony Christie | Aug 18, 2022 | eCommerce
It might seem like a no-brainer to say that advertisements play a big role when it comes to sales. However, have you ever really thought about what goes into the creative side of advertising? Countless hours of research, brainstorming, writing, creating, and editing...
by Greg Shuey | Aug 15, 2022 | Analytics
Knowing where your customer has been and where they’re going is invaluable information to have for your business. So, mapping your customer journey should be a huge priority. You don’t want to go in blind and bumble around making decisions that aren’t backed by...
by Laurel Teuscher | Aug 9, 2022 | eCommerce
Holiday planning is predicted to happen earlier than ever this year. So what does this mean for your brand? Your online store must prepare for a historic holiday season. Making sure your brand reaches your target audience before your competition, will be crucial to...
by Sean Sweeney | Aug 8, 2022 | PPC
Are you not sure where to start when it comes to running Google ad campaigns or what Performance Max even is/how it works? You might be wondering how is this different from Google Smart Shopping? What do I need to know going into it? No matter what the reason,...
by Laurel Teuscher | Aug 1, 2022 | eCommerce
Running constant promotions may have seemed like a good idea as the money was rolling in. However, you might be noticing now that constant sales and promotions are a slippery slope. It can really end up hurting your business when you can’t sustain all of the sales...
by Greg Shuey | Jul 19, 2022 | eCommerce
I talk to a ton of e-commerce businesses every month. As part of our discovery process, we work together to uncover critical metrics to understand how the business is performing and if certain digital marketing channels like SEO or Facebook ads are going to be a good...
by Greg Shuey | Jul 8, 2022 | eCommerce
Working with an ecommerce marketing agency can be just what you need to accelerate into your next phase of growth. When you’re making this big of a change, you might be curious about what to expect next. Onboarding, alignment, and so much more are in store for you!...
by Laurel Teuscher | Jul 5, 2022 | eCommerce
If you are new to the marketing world, or just trying to learn more about it, knowing what attribution is and the effects it can have on your business is critical. Knowing where your e-commerce customers are coming from, and what role they play in a sale are both key...
by Anthony Christie | Jun 30, 2022 | eCommerce
If you’re a newbie to paid advertising (Facebook ads, Google ads, Pinterest ads, YouTube ads, Tiktok ads, etc.) ROAS, you’re in the right place. Finding out what it actually is and how it can influence your site metrics is important. However, it can be complicated as...
by Laurel Teuscher | May 5, 2022 | eCommerce News
After the year 2020, and everything it brought with it, we know one thing for certain. The pandemic changed our lives as consumers and ecommerce business owners forever. As we are starting to come out of the pandemic, are you hoping for things to finally get back to...
